Internationalization: From Idea to Success

Internationalization: From Idea to Success

Everything mid-sized companies need to know when expanding internationally for the first time.

Introduction

Expanding a business into foreign markets is a dream for many business owners and executives. However, the journey from idea to success is long and complex, requiring many critical considerations and decisive actions. Internationalization – From Idea to Success outlines the key steps needed to turn your global aspirations into reality. This course offers insights into what awaits you and your business as you venture abroad, the essential issues you must resolve, and the challenges that can arise—not only during the internationalization process but also in the years that follow.

Key Benefits

At the course you will learn:

• How to articulate a persuasive core story

• How to determine what product to take where

• How to put boots on the ground: Setting up abroad

• How to make the sponsorship model work for you

• How to delocalize your home organization

Content

Day 1

• Do you have what it takes?

• Transforming a dream into a mission and a core story into a strategy

• Foundations of foreign direct and indirect investment

• Building a financial model and creating a realistic plan

Day 2

• The Trash-O Case: Adapting business models for local markets

• Establishing leadership and effectively managing your boss

• Boots on the ground: Leveraging networks for success

• Introduction to intercultural management

Day 3

• Change management for expatriate managers

• Evaluating the performance of subsidiaries

• The Astra Case: Close-down, ramp-up, or sell-off?

• Key takeaways and final insights