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The Language of Leadership (Executive MBA Course)

AVT Business School
2 måneder
Åben uddannelse
Startdato: 16-04-2020 08:30 - København
19.500 DKK ekskl. moms


The Language of Leadership

Shh….. Did you know that there is a secret Language of Leadership: a secret language which has determined who has reached the top in politics, business and society since the dawn of time? In this two-day workshop, top speechwriter Simon Lancaster sets out top tips from the Language of Leadership to make your communication more engaging, inspiring and influential. The course workshop teaches themes as ancient rhetoric together with the latest insights from neuroscience as we analyse current trends in modern commercial and political discourse and look at how these techniques works in practice.

Leading effectively requires being able to communicate across different audiences and to persuade by understanding what matters most to the particular group you are dealing with. Active listening and a respect for other points of view, though easy to agree with intellectually, are often difficult to put into practice. By working on real-life examples, we will explore how messages can be conveyed persuasively and crises averted.

Focus Areas

  • Analyzing your audience
  • Tailoring communications to different audiences
  • Synthesizing information, versus summarizing
  • Communicating effectively in a crisis.

Learning Objectives

At the end of the Executive MBA Course, you will be able to:

  • Explore different approaches to creating an effective and persuasive presentation
  • Become more aware of your own strengths and challenges as a communicator
  • Lead with a strong sense of clarity and purpose.

Simon Lancaster

Senior Lecturer, Oxford University

Simon Lancaster is one of the world’s top speechwriters. He first became a speechwriter in the late 1990s writing for members of Tony Blair’s Cabinet. He has since written speeches for the CEOs of many of the biggest companies in the world including Unilever, HSBC, Intercontinental Hotels, Rio Tinto, Nokia and Nestle. He is author of the best-selling books Speechwriting: The Expert Guide and Winning Minds: Secrets from the Language of Leadership. He is a visiting lecturer at Cambridge University and appears regularly on BBC News.


Requirements: Students are required to attend all classes and to participate actively.

Preparations: Students are required to read all course material in advance and to prepare a persuasive presentation about their work.

Course Material: The course material consists of textbooks, case studies and articles.


Grades: Students will be graded on attendance and participation in class, a video presentation and on an individual paper.

ECTS-point: The Executive MBA Course in The Language of Leadership will earn you 2 ECTS points.

Program Overview

Time Schedule: The Language of Leadership is a two-months Executive MBA Course with classes on April 16-17 from 08.30 to 17.00.

Tuition Fee

The tuition fee for the two-months Executive MBA Course in The Language of Leadership is DKK 19.500 exclusive of VAT.

Om udbyderen

AVT Business School

AVT Business School is an accredited Executive MBA business school for experienced managers and executives looking to take their leadership and business capabilities to the next level. In the heart of Copenhagen on the exclusive and historic prominent Sankt Annæ...

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AVT Business School

Sankt Annæ Plads 11, 1 Sal
1250 Copenhagen K

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