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Driving Marketing Strategy (Executive MBA Course)

AVT Business School
2 måneder
Engelsk
Åben uddannelse
København
Startdato: 24-01-2020 - København
19.500 DKK ekskl. moms

Kursusbeskrivelse

Driving Marketing Strategy - Executive MBA Course

With Professor Kevin McTigue

This course is intended to introduce you to the essentials of marketing: how firms and consumers behave and what strategies and methods marketers can use to successfully operate in today's dynamic environment. Specifically, the course goals are:

  • To define the strategic role of marketing in the firm.
  • To introduce students to the key elements of marketing
    analysis.
  • To provide a sound conceptual and theoretical “tool kit” for analyzing marketing problems.
  • To advance your understanding of the marketing process as a framework of looking at the world.

Topics Include

The principal learning objectives of the Executive Course - Driving Marketing Strategy are to offer students:

  • Establishing marketing goals
  • Situation Analysis for informed decision making
  • Segmentation & Marketing for strategic focus
  • Crafting an optimal value proposition
  • Branding n Communications
  • Managing Digital Channel Complexity
  • Designing Experience

Kevin McTigue

Associate Professor, Kellogg School of Management

Kevin McTigue is an Associate Professor of Marketing at Northwestern University's Kellogg School of Management teaching multiple classes for the MBA Program and Executive Education. His career spans over 20 years in teaching, consulting, brand management, and advertising. Before his full-time appointment, Kevin led the Strategy & Consulting practice in the central region of the U.S. for global digital agency SapientRazorfish. From marketing strategies to digital transformation roadmaps to creation of entirely new businesses.

Requirements

Students are required to attend all classes and to participate actively.

Preparations

Students are required to read all course material in advance.

Evaluation

Students will be graded on attendance and participation in class and on an individual paper.

ECTS-points

The Executive MBA Course in Driving Marketing Strategy will earn you 4.5 ECTS points.

Tuition Fee

The tuition fee for the two-months Executive MBA Course in Driving Marketing Strategy is DKK 19.500 exclusive of VAT.

Om udbyderen

AVT Business School

AVT Business School is as an accredited MBA business school for managers looking to take their leadership to the next level. AVT was founded in 2001 and more than 2,000 managers have until now completed one of the four programs...


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AVT Business School

Sankt Annæ Plads 11, 1 Sal
1250 Copenhagen K

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