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Customer Centricity (Executive MBA Course)

AVT Business School
2 måneder
Åben uddannelse
22.500 DKK ekskl. moms


Customer Centricity - Executive MBA Course

With Professor Kevin McTigue

This course is intended to introduce you to the essentials of marketing: how firms and consumers behave and what strategies and methods marketers can use to successfully operate in today's dynamic environment. Specifically, the course goals are:

  • To define the strategic role of marketing in the firm.
  • To introduce students to the key elements of marketing
  • To provide a sound conceptual and theoretical “tool kit” for analyzing marketing problems.
  • To advance your understanding of the marketing process as a framework of looking at the world.

Topics Include

The principal learning objectives of the Executive Course - Customer Centricity are to offer students:

  • Establishing marketing goals
  • Situation Analysis for informed decision making
  • Segmentation & Marketing for strategic focus
  • Crafting an optimal value proposition
  • Branding n Communications
  • Managing Digital Channel Complexity
  • Designing Experience

Kevin McTigue

Associate Professor, Kellogg School of Management

Kevin McTigue is an Associate Professor of Marketing at Northwestern University's Kellogg School of Management teaching multiple classes for the MBA Program and Executive Education. His career spans over 20 years in teaching, consulting, brand management, and advertising. Before his full-time appointment, Kevin led the Strategy & Consulting practice in the central region of the U.S. for global digital agency SapientRazorfish. From marketing strategies to digital transformation roadmaps to creation of entirely new businesses.


Requirements: Students are required to attend all classes and to participate actively.

Preparations: Students are required to read all course material in advance.

Course Material: The course material consists of textbooks, case studies and articles


Grades: Students will be graded on attendance and participation in class and on an individual paper.

ECTS-points: The Executive MBA Course in Customer Centricity will earn you 4.5 ECTS points.

Program Overview

Time Schedule: Customer Centricity is a two-months Executive MBA Course with classes on January 16-17 from 08.30 to 17.00.

Tuition Fee

The tuition fee for the two-months Executive MBA Course in Customer Centricity is DKK 22.500 exclusive of VAT.

Om udbyderen

AVT Business School

AVT “Association of Visionary Thinkers” Business School er en officielt akkrediteret Executive MBA-skole, der tilbyder efteruddannelser til ambitiøse og visionære ledere. Vil du undervises af folk fra Harvard, MIT, London Business School, Berkeley, INSEAD, m.fl. indenfor bl.a. Leadership in a...

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AVT Business School

Sankt Annæ Plads 11, 1 Sal
1250 Copenhagen K

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